Marketing strategies have evolved. Businesses are increasingly relying on digital marketing rather than just following traditional methods. And why shouldn’t they? The importance of digital marketing lies in the fact that it is inexpensive and offers a plethora of options to connect with potential customers all around the world. Content marketing, email marketing, and social media marketing all help to raise brand recognition and enlighten clients about your products/services.
Digital marketing strategies, such as paid promotions, link-building strategies, etc., aid in making your site visible on the internet. As a result, you can receive orders from multiple places without spending a penny on a sales team.
A few years back, selling and buying online was considered a luxury. You might have laughed when anyone told you to reach your customers on the web and make a sale there.
But before we go on telling you what is digital marketing and why it is important, let’s look at some numbers showing how digital marketing has completely changed marketing.
- 3.2 billion people, which is about 42% of the population, are active on social media platforms EVERY DAY.
- In an analysis done by Global World Index, it was found that an individual spends about 2 hours 22 minutes on the internet on average.
- 98% of sales representatives achieve their sales quota using social media.
- 51% of the consumers identify brands and items available in the market using their mobile devices
Digital marketing is now the new ‘normal’ of marketing. Being one of the most effective and distinguished ways to create brand awareness, it is how you can reach out to your potential customers and stay connected with the existing ones.