Video has emerged as the undisputed winner among all types of content to engage internet users. The importance of video marketing for boosting your brand visibility and growth is undeniable.
Video marketing and Youtube Monetization are the future of digital marketing and now is the time for businesses big and small to invest in them via a YouTube Marketing Agency.
1. Builds Brand Credibility
One of the key marketing goals for any brand is to earn customer trust. You need to establish yourself as a credible and authoritative brand and video marketing can help you gain customer trust and do that.
Videos not only deliver information but also help connect your brand with your target audience. The importance of video marketing is that it engages your audience and triggers emotions in them that are necessary to build a long-term relationship.
Video marketing can be used as a medium to communicate with your target audience, share your values and visions, address their needs, and win their confidence to trust your brand. That’s the importance of video marketing.
2. Helps Educate Consumers About Your Products or Services
If you are launching a new product or service, there is no better way to educate your audience than to create a series of explainer videos.
In fact, according to the above-mentioned Wyzowl survey, 73% of users said that they prefer watching a video to learn about a new product compared to any other form of content.
3. Boosts Conversions and Sales
Let’s face it, it’s a competitive market and you would do anything to improve your conversion rates. That’s where the importance of video marketing lies.
According to Google, Nike Korea realized a 54% increase in conversion rates from tailored, event-driven video campaigns in 2021.
4. It’s Essential for SEO
Not only do your audiences love videos, but Google loves them as well, especially YouTube ones.
In fact, by having at least one video embedded in the page that you want to rank, you can multiply your chances of ranking higher in the search results. A simple strategy here would be to make a video about the topic that you’ve written about on a particular page. This can improve its chances of ranking higher in the SERPs.
5. Boosts Social Sharing
Consumers love sharing the videos they like on social media. If you have tried TikTok marketing, you know how videos have a tendency to go viral overnight.
So, if you create engaging and insightful videos, your audience will enjoy watching them and even share them with their connections.
Social sharing can improve your brand visibility, establish your authority, and drive traffic to your website.
